Privacy Policy

Last updated: April 26, 2026

Introduction Prairie Moon Apothekary ("we," "us," "our") values your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you interact with our website, services, products, and communications. This policy also describes your privacy rights and how to exercise them. By accessing or using our website or services, you consent to the practices described in this Privacy Policy.

What This Policy Covers This policy applies to information collected through:

  • prairiemoon.me and any subpages (the "Site")

  • online orders, virtual consultations, and customer accounts

  • email, text messages, phone communications, and chat

  • in-person services, events, and paper forms

  • marketing interactions, surveys, and social media pages we operate

Information We Collect We collect information necessary to provide products and services, fulfill orders, and improve user experience.

Personal Information (identifiable):

  • Contact details: name, email address, phone number, mailing address

  • Account credentials: username, password (securely stored)

  • Payment information: credit/debit card data (processed by third-party payment processors)

  • Order history and transaction records

  • Appointment and consultation details

  • Communications content: messages, emails, voicemails, notes from consultations

  • Demographic or pet/animal information provided voluntarily (breed, age, health notes)

Usage and Technical Information (non-identifying or pseudonymous):

  • IP address, browser type, operating system, device identifiers

  • Pages visited, referral source, clickstream data, time and date stamps

  • Cookies, pixels, and similar tracking technologies

Special Categories We do not intentionally collect sensitive personal data such as race, religion, or government identification numbers. If you voluntarily provide health-related information about you or your animals (medical history, symptoms), we will treat it as personal information and handle it with appropriate care.

How We Collect Information

  • Directly from you: when you place orders, create an account, schedule consultations, subscribe to newsletters, or contact us.

  • Automatically: via cookies and analytics when you visit the Site.

  • From third parties: service providers (payment processors, shipping carriers), social media platforms, or public sources when permitted by law.

Use of Personal Information We use information to:

  • Provide and manage orders, consultations, and customer accounts

  • Process payments and prevent fraud

  • Communicate order status, updates, and appointment reminders

  • Send marketing materials, newsletters, promotions (with consent, where required)

  • Improve products, website functionality, and user experience

  • Respond to inquiries, feedback, and disputes

  • Comply with legal obligations and protect our legal rights

Legal Bases for Processing (where applicable) If you are in a jurisdiction (such as the European Economic Area) requiring lawful bases for processing:

  • Performance of a contract: to fulfill orders and appointments

  • Consent: for marketing communications and optional services

  • Legitimate interests: analytics, fraud prevention, improving services (balanced against your rights)

  • Legal obligation: to comply with laws and regulations

Cookies and Tracking Technologies We use cookies and similar technologies to operate the Site, personalize content, and analyze traffic. You can control cookie preferences through your browser settings and opt-out tools. Disabling certain cookies may affect Site functionality.

Third-Party Services and Sharing We share personal information with service providers who perform functions on our behalf, including:

  • Payment processors for secure payment handling

  • Shipping and fulfillment partners

  • Email service providers and marketing platforms

  • Analytics and performance monitoring tools

  • Professional advisors (legal, accounting) when necessary

We require these third parties to maintain confidentiality and use information only to perform contracted services. We do not sell personal information for monetary consideration. We may disclose information to comply with legal processes, protect rights and safety, or in connection with business transfers, mergers, or asset sales (with notice when required).

Data Security We implement administrative, technical, and physical safeguards to protect personal information against unauthorized access, loss, misuse, or alteration. No method of transmission or storage is completely secure; we cannot guarantee absolute security. If a data breach affects your information, we will take appropriate steps and notify you and authorities as required by law.

Data Retention We retain personal information as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, and resolve disputes. Retention periods vary by data type and applicable law. When information is no longer needed, we securely delete or de-identify it.

Your Rights and Choices Depending on your jurisdiction, you may have rights including:

  • Access: request a copy of personal information we hold

  • Correction: request correction of inaccurate or incomplete data

  • Deletion: request deletion of personal information (subject to exceptions)